Media Sentiment, Inc. (MSEZ) Closes Acquisition of Social Media Video Technology videocourier.com

SAN FRANCISCO, Oct. 18, 2012 - Media Sentiment, Inc. (PINKSHEETS: MSEZ) is pleased to report that it has closed the transaction to acquire a new asset, the technology of videocourier.com.

Marian Munz, MSEZ' CEO, said, "Social media technologies have been acquisition targets at top valuations lately. Two of the most talked about examples are the $1.2 billion acquisition of Yammer by Microsoft in June and the $730 million acquisition of Instagram by Facebook in April of this year.  These acquisitions are strong indications that social media technologies are seen as very valuable assets even to the big players in the technology industry."

Media Sentiment plans to make use of its trademark assets to create one of the most comprehensive video links databases in the world, by allowing users worldwide to aggregate videos that have material importance over the value of equities, currencies, products, movies, political campaigns and more. Media Sentiment sees a day when it could offer very specialized video channels. For instance, if an investor is interested in following material news that could move the Apple Inc. stock he/she may find a video channel focusing on aggregating Apple Inc. video news that have material impact, brought from a multitude of video news sources from around the world wide web.

Currently, there is no other such service on the market that could easily indicate a potential stock move via a thumbs up or thumbs down alert for a particular stock price. To have access to this type of information, users would need to spend time and effort to search for news clips and to understand the potential material impact the news may carry within the video.

The technology behind videocourier.com allows users to easily capture the code of video clips from news sources that allow their code to be embedded into other web sites. Users enter the stock symbol or market along with text indicating the important news elements, and rate the sentiment with an easy to understand thumbs up or thumbs down symbol.

Once the new video is posted, the followers in the social network receive the thumbs up or thumb down alert along with the video clip automatically. As the videocourier technology allows the social network participants to follow each other's channels, this has the potential to grow into an invaluable source for video news regarding the stocks which investors and traders are interested in. It could work like a personalized video channel that updates automatically with the most current and pertinent video clips from around the world.

The importance of the 'follow' functionality that allows users to share information with large groups of people has been highlighted recently by LinkedIn's decision to add such functionality to its social network.

More, the videocourier technology allows users to easily grow the viewership of the channel, by automatically creating code for each channel, code which users could easily embed into any number of web sites and blogs anywhere on the internet.

Media Sentiment plans to create interfaces to the top existing social networks to allow for rapid growth, dissemination and integration of the material news into these networks.

More details regarding the business plans regarding this new technology will follow on a timely basis.

As indicated, the company will continue its search for additional acquisition candidates.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Media Sentiment, Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "see," "intent," "plan," "project" and similar words and phrases are intended to identify such forward-looking statements. Media Sentiment, Inc. cautions you that any forward-looking information provided by or on behalf of Media Sentiment, Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Media Sentiment, Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Media Sentiment, Inc.'s control. In addition to those discussed in Media Sentiment, Inc.'s press releases, public filings, and statements by Media Sentiment, Inc.'s management, including, but not limited to, Media Sentiment, Inc.'s estimate of the sufficiency of its existing capital resources, Media Sentiment, Inc.'s ability to raise additional capital to fund future operations, Media Sentiment, Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Media Sentiment, Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Media Sentiment, Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.