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California News Tech's PublicMemory.com Announces Results of Pre-Election News Coverage for July

California News Tech (OTCBB: CNTE), a leading technology company, reported today that research collected at www.PublicMemory.com during the month of July shows that Republican candidates running for office in 2006 had the advantage over Democrats in terms of mentions in national and local news coverage.
Recently, the Pentagon has highlighted the importance of this type of media research in politics by announcing that they are seeking to launch a major $20 million project to monitor the tone of Iraq news stories filed by US and foreign media. As reported by the Associated Press, the project will rate the tone (positive, negative or neutral) and scope of media coverage on Iraq.
Bringing this kind of powerful tool to a wide base of consumers, Public Memory™, available from California News Tech, lets users research the net like never before. It offers results in real time, with spiders tracking media content three times a day. Users can customize keyword and phrase searches, grouping their entries by issue. They can also specify their search domain with a list of the URLs that matter to them so they get the content they want. Results are then displayed three ways: up to date article headlines, keyword and phrase counts, and customizable graphs. These results can then be distributed either as links to PublicMemory.com, or as XML headline feeds.

Election 2006 -- Research on its News Media Coverage
For Election 2006 California News Tech's www.PublicMemory.com project sampled over 1,300 US local and national news sources, and found 1,803 unique mentions of candidates running in House, Senate and Gubernatorial races during the month of July. Out of these articles mentioning candidates, 62% referred to Republican candidates, while only 38% of the articles referred to Democrats. In these unique entries, a total of 95 candidates were mentioned. Out of these 95 candidates, 53% were Republicans and 46% were Democrats. On average, each Republican in the sample received 22.26 unique entries, and each Democrat received 15.68.
Do Incumbents Have the News Media Advantage?
High profile Republican candidates such as Arnold Schwarzenegger and Rick Santorum dominated the list of top ten mentioned candidates. The most frequent issue reported in news media articles where candidates' names appeared was the candidates' campaigns themselves, including success in primaries and preparations for Election 2006. Other issues of interest included policy in incumbent candidates' current constituencies, such as the heat wave that swept the nation during July or recent stem cell research legislation.
A majority of the unique occurrences in candidate names in the Public Memory™ July data set happened to be Republican. The GOP has the incumbent advantage in the House and the Senate, as well as in many Governors' seats. This factor is likely to continue to keep the party in the news. However, most candidates' campaign efforts do not begin in earnest until September. Once both Democrats and Republicans begin discussing the issues that make up their campaign platforms in earnest, the news landscape may change. As the news media begins to take up coverage of these campaign platforms, it remains to be seen what issues the public will decide matter the most to its vote.

Who Received the Most Media Attention?
Below are the top ten most mentioned candidates overall, the top three political contexts in which the news mentioned each candidate, and what percentage of the articles for each candidate did a particular context or issue appear.
Top Ten Candidates by Mentions in Public Memory™ Sampled News Stories, and Top Three Article Issues per Candidate:
Candidate State Mentions Top Issue 2nd Issue 3rd Issue
--------- ----- -------- --------- --------- ---------
1) Arnold CA 202 Heat Wave; Election; Energy;
Schwarzenegger R 29% 23% 8%

2) Rod IL 150 Election; Heat Wave; Foreign
Blagojevich D 21% 17% Policy;11%

3) Rick PA 55 Election; Stem Cells; Immigration;
Santorum R 67% 24% 5%

4) Rick TX 53 Election; Immigration; Economy;
Perry R 57% 25% 6%

5) Judy Baar IL 52 Election; Foreign Bush Visit;
Topinka R 38% Policy;25% 13%

6) Phil Angelides D CA 51 Election; Crime; Economy;
(tie) 47% 14% 10%

7) Tim Pawlenty R MN 51 Heat Wave; Election; Economy;
(tie) 33% 31% 12%

8) Tom Kean NJ 50 Election; Health; Stem Cells;
Jr. R 76% 8% 8%

9) George Allen R VA 48 Election; Iraq; Terror;
(tie) 54% 13% 8%

10) Mike DeWine R OH 48 Election; Bush Visit; Economy;
(tie) 42% 13% 8%

What Stories Got These Candidates in the News?
Below is a list of news stories, one headline from each of the top ten mentioned candidates, offering a picture of what landed these politicians in the public eye:
1) "Schwarzenegger gives $150 million loan to stem cell agency"
2) "Governor candidates agree on one thing: Blagojevich has lead"
3) "Santorum slips farther in new poll"
4) "Incumbency boosts Perry in finances, publicity"
5) "McCain, Giuliani to visit Illinois, campaign for Topinka"
6) "Poll puts incumbent ahead of Angelides"
7) "Minn. National Guard to Help Patrol U.S.-Mexico Border"
8) "Stem cell: Kean parts ways with Bush"
9) "Allen takes first round"
10) "DeWine changes 9/11 imagery in campaign ad"

Research Methods
Public Memory™ searches a sample of over 1,300 US local and national newspaper and TV news websites, balanced by state and focusing on contentious congressional districts. Public Memory™ uses its patented research technology to scan for current mentions of 149 candidate names, 75 Democrats and 74 Republicans, three times a day for the names of Senate, House, and Gubernatorial candidates in races that political experts consider bell weather indicators of political party advantage in 2006. For the month of July there were 1,803 unique combinations of URL and candidate name, or mentions of a candidate, in an article.

About Public Memory
PublicMemory.com, a product of California News Tech (OTCBB: CNTE), is changing the way people do online information research. With the internet documents in the billions and more than 147 million adults online in the US alone, there is a huge opportunity for new tools to enable research on the internet. Unlike the traditional internet search tools, PublicMemory's proprietary technology enables internet users to conduct custom research on the issues that matter to them and to obtain timely information in their area of interest, easily and in a cost efficient manner. To learn more visit www.PublicMemory.com.

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About California News Tech

California News Tech's MediaSentiment™ offers a range of services, available at www.mediasentiment.com, which focus on helping online investors make faster and better investment decisions. Serving traders who are interested in fast, reliable investment tools, MediaSentiment™ offers timely and accurate information to help take advantage of market opportunities. MediaSentiment™ consists of a number of indices that measure NYSE and Nasdaq companies' earnings reports and news media coverage as positive, negative or neutral. In particular, MediaSentiment Heads Up™ creates thumbs up / thumbs down recommendations for stocks almost instantly based on the sentiment behind their earnings reports. MediaSentiment's exclusive technology provides users with up-to-the-minute information, vital to investing, and provides a significant edge on other investors on predicting market movements. The speed and comprehensiveness of MediaSentiment Heads Up™ recommendations often best leading financial news sources, giving MediaSentiment™ subscribers a competitive edge up on other traders and allowing them more profitable trading opportunities. For additional information on California News Tech, please visit www.mediasentiment.com.