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FOR FURTHER INFORMATION:
CALIFORNIA NEWS TECH LAUNCHES TV COMMERCIAL CAMPAIGN ON COMCAST SPOTLIGHT DURING CNBC MAD MONEY SHOW
CALIFORNIA NEWS TECH LAUNCHES TV COMMERCIAL CAMPAIGN ON COMCAST SPOTLIGHT DURING CNBC MAD MONEY SHOW
SAN FRANCISCO, CA - April 13, 2006 - California News Tech (OTCBB: CNTE), a leading technology company, today announced that it would begin airing a 30 second commercial for its MediaSentiment Heads Up™ product on Comcast Spotlight San Francisco during CNBC's Mad Money show.
The commercial campaign marks the launch of California News Tech's 2006 Marketing Campaign. The commercials will start airing on April 17, 2006. The 30 second commercial is also available for viewing on the Company's website at http://www.mediasentiment.com/tv/ad/.
CNBC's Mad Money show is hosted by Jim Cramer and includes hour long segments aimed at providing investors information about the stock market. Each fast-paced hour includes up to nine different segments, including Cramer's signature segment "Lighting Round" and "Crystal Ball" where Cramer predicts where money will be made in the week ahead.
"The Mad Money show is the perfect venue for the launch of our 2006 Marketing Campaign," commented Mr. Marian Munz, President and Chief Executive Officer of California News Tech. "The show's audience consists of active investors and traders, which fit perfectly into our target market."
MediaSentiment™ solves the problem of 'information overload' investors often experience when performing web-based research on company stocks. California News Tech provides this innovative technology, which takes advantage of the vast and instantaneous collection of information available on the internet simply and reliably. The MediaSentiment™ product analyzes thousands of press articles, commentary, and company analysis released on the internet from over 6000+ sources and decides if they reflect positive, neutral, or negative sentiment by the investment community that day. MediaSentiment™ then gives a thumbs up analysis (the media will positively impact stock price) or thumbs down (the media will negatively impact stock price). Analyses are given in near real-time, only a few short minutes after the news crosses the wire. This gives subscribing investors time to make decisions with reliable information much earlier than other investors in the market.
If you would like to be added to California News Tech's investor email list please contact Zack Noory with Nexus Investor Relations at znoory@nexusir.com
About California News Tech
California News Tech's MediaSentiment™ offers a range of services, available at www.mediasentiment.com, which focus on helping online investors make faster and better investment decisions. Serving traders who are interested in fast, reliable investment tools, MediaSentiment™ offers timely and accurate information to help take advantage of market opportunities. MediaSentiment™ consists of a number of indices that measure NYSE and Nasdaq companies' earnings reports and news media coverage as positive, negative or neutral. In particular, MediaSentiment Heads Up™ creates thumbs up / thumbs down recommendations for stocks almost instantly based on the sentiment behind their earnings reports. MediaSentiment's exclusive technology provides users with up-to-the-minute information, vital to investing, and provides a significant edge on other investors on predicting market movements. The speed and comprehensiveness of MediaSentiment Heads Up™ recommendations often best leading financial news sources, giving MediaSentiment™ subscribers a competitive edge up on other traders and allowing them more profitable trading opportunities.
Forward-looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission.
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