What it Is
We give you a Heads-Up alert on Movers and Hot Stocks as soon as news hits the Internet.
For instance, Hansen Natural Corporation (HANS) receives a Thumbs-Up report at 07:39 AM EST on March 14, 2005, during the Pre-Market:

By 12:03 PM EST, HANS is already up almost 25% or more than 10 points, and a trading volume about 9 times the 3 month average:
HANSEN NATURAL COR (NasdaqSC:HANS)
What it Does
We bring you Real-Time Thumbs-Up/Thumbs Down recommendations about corporate news announcements. Heads-Up by Media SentimentTM is the only product available on the market today capable of sifting through thousands of news reports and, within seconds of news reports becoming available online, rating and presenting the results to investors. This gives investors a Heads-Up on what will become hot stocks and movers during the trading session.

How it Helps Investors
Our Subscribers receive Thumbs-Up/Thumbs-Down recommendations to give them a Heads-Up on Hot Stocks and Movers of the day. In receiving our real-time recommendations, virtually within secondsof the news becoming available online, they have a great time advantage, well ahead of the curve, with more time to analyze and to make a buy/sell decision. For instance, the Thumbs-Up report about HANS was published 1 hour and 51 minutes before the open of the regular market session on March 14, 2005:

That could have positioned investors way ahead of the curve and ready to benefit from the nice move that followed:

Time is Money
We built the Heads-Up product, from the ground-up, with the idea that time is a very critical element when making an investment decision.
The Heads-Up window makes it really easy to understand when an individual company’s report becomes available in relationship to the market activity, so investors can consider its potential impact on market pricing.
The Time Components of the Heads-Up Window:
1. The time remaining until the regular session opens/closes is displayed in the top right hand corner. It helps you see how much time there is left to make investment decisions.

2. The Current Date and Time are displayed at the top and show the current day of the week, the Date and the Eastern Standard Time for the data displayed in the Heads-Up window.

3. The time when each Thumbs-Up/Thumbs Down report is published and the relative time to an active market. For instance, HANS was published at 07:39 AM EST, 1 hour and 51 minutes before the Market Open:

4. Market Status
The Market Status column indicates the status of the active market at the moment the report is published. For instance, when the report was published about HANS, the Pre-Market session was Open.
5. Previous Day Reports
Stocks for which reports were received after the previous day regular market has closed (i.e., during the After-Market or when Markets are closed) are displayed on the current day window with a previous day caption. For instance, MRN released a report at 05:07 PM EST on March 09, 2005. MRN is displayed during the afternoon of March 9 when the After-Market session is open and the next day, March 10, 2005, for evaluating the impact during the regular trading session.

The data displayed for each stock are: Company Name, Symbol, Thumbs-Up/Thumbs-Down recommendation, the time when Heads-Up reported it, the time in relationship to a particular market and the news headline with a link to the news article.