MediaSentiment® Pro

    MediaSentiment®Pro includes Heads Up™, the advanced search engine that generates Buy/Sell signals based on sentiment analysis of earnings releases, UpperHand™, which picks out the Heads Up stocks with extreme Buy/Sell pressure for powerful trading signals, and Big Movers™, which picks out the Heads Up stocks with high surprise factors, indicating a move of 5% or more.

A January 2006 research report conducted by the Federal Reserve Bank of St. Louis stated:

"Optimistic and pessimistic language is predictive of firm performance in future quarters. We interpret the evidence to suggest that managers use optimistic and pessimistic language in earnings press releases to provide information about expected future firm performance to the market. We find a significant market response to the levels and unexpected amounts of optimistic and pessimistic language in earnings press releases."

Further explaining how media sentiment can move the market, a 2004 San Francisco Federal Reserve Board Report restated:

"The perceptions of consumers may be influenced not only by the content of the news stories they come across but also by the way the media cover the economy-specifically, the tone reflects the language used, and the volume reflects the number of articles about the economy….These results suggest that consumers pay attention to the media's reporting of the economy and that perhaps the tone and the volume of reporting affect consumers' perceptions above and beyond the facts and opinions being reported."

"I believe that MediaSentiment is a unique and advantageous piece of market intelligence. Moreover, in my judgment, when coupled with elementary technical market indicators, such as CCI and Stochastics, the potential for realizing profitable trades using Heads Up signals is authentic, significant and reliable."

Henry O. Pruden, PhD
Professor of Business and
Executive Director
Institute for Technical Market Analysis
Ageno School of Business
Golden Gate University